Founded in 1995, The New York Group has worked with clients nationwide to empower their brands, develop strategic positioning, enhance competitive advantages, expand target markets, build revenue and customer relationships, attract top talent and achieve marketplace leadership. Our work spans the following industry sectors:
Our team of smart strategists and vibrant creatives work collaboratively with clients to develop and implement innovative, results-driven campaigns. We inspire and empower our clients to engage customers in meaningful conversations that build brand affinity, loyalty and satisfaction.
We take advertising beyond the creative by integrating smart technologies, marketing strategy and targeted communications to enhance your brand's relationship with your customers. Marketing communications are more personal and appear on more platforms than ever before, requiring higher message relevancy and clear call to action to maximize customer response and engagement. Placing people interactions, both employee-to-customer and employee-to-employee, at the center of your marketing strategy builds brand affinity, customer relationships and sales.
We use a multi-dimensional integrated communications model of both modern and traditional approaches to communicate messaging across all platforms, nourishing relationships by developing targeted conversations for each customer persona. We connect with prospects through brand culture, persuasive messaging and clear call to action, transforming them into high lifetime value customers. Using smart analytics, we identify top performing marketing channels to develop effective promotional campaigns with maximum ROI.
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