about us

The New York Group is a “MADE IN NY” creative collective with 20 years of work in brand engagement and marketing communications, specializing in the “collective intelligence” of both creative advertising and marketing strategy, working on behalf of clients by empowering their brands, building competitive advantages, and sustaining leadership positions in the marketplace.

“marketing is the ability to see the opportunity…"

Founded in 1995 as an small design boutique, The New York Group has grown into a full service media and communications agency with dedicated teams specialized in brand development, creative advertising, strategic and tactical marketing, sales development, training and support, publicity, web development and interactive, audio/visual production and social media. The New York Group has worked with a diverse range of clients to develop strategic positioning for their brands, enhance competitive advantages, sustaining leadership positions in their marketplace, expand their target markets and build profits.

“the secret to building sales is your commitment to the customer relationship…"

While some clients benefit from our complete suite of offerings on an ongoing basis, others require shorter-term, project-based assistance. We're open to building relationships with all type of clients from all industries. We love to learn. We love to explore. We love to help you achieve your goals. Let's get to work! 

“design speaks to heart, message speaks to mind, you need both for advertising to be effective…"

founder + ceo

“communication and integrity powers the pursuit of success in every relationship...”

—Rocco Del Greco, CEO

Rocco Del Greco, Founder and CEO of The New York Group, holds advanced degrees in business, education and psychology from Columbia University and Hofstra University. His extensive knowledge of organizational planning, business strategy and marketing approaches benefits clients in a range of vital areas. Believing strongly in lifelong learning, Rocco conducts professional sales, branding and marketing seminars nationwide and has taught college level courses in marketing, advertising, retailing, public relations and entrepreneurship. Rocco was born and raised on Long Island, New York and currently resides in New York City.

kind words

“I’ve hired The New York Group to handle my advertising needs for two separate companies. I’ve always found them to be a valued contributor to our success. They truly cares about their clients and have always been available to me any time of day or night. Their creative ideas and insights have always been extremely helpful and their integrity is second to none. They have my full endorsement.”

Timothy W. Shishko
General Sales Manager, Classic Audi
Westchester County, New York

“Rocco Del Greco of The New York Group has provided our organization with excellent creative advertising and marketing direction. They understand our business and positions it well with inventive advertising concepts. Rocco Del Greco is honest and maintains a genuine interest in his client’s success.”

Patrick Smalley
Executive Vice President & Managing Director, MCH Group, LLC
Garden City, New York

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