The New York Group uses an integrated approach to craft complete communications for our clients, all done in-house, with the cooperative ambition of our creative pros and marketing strategists, providing a one-stop shop for accurate and efficient execution.
After years of development shrouded in secrecy, Porsche Cars North America unveiled their interpretation of the SUV – Cayenne. The New York Group assisted with the nationwide launch by promoting the Cayenne as the first Porsche for the entire family. With demographics targeting females, the Cayenne was destined to increase Porsche’s overall share of the luxury automobile market. Unit sales of the Cayenne have exceeded expectations, maintaining low availability levels and strong profit margins.
The Garden City Hotel, Long Island’s premiere destination for luxurious stays and fine dining, asked The New York Group to develop a series of customer-centric campaigns for the Hotel’s dining venues, business meetings and conventions business, bridal and catered events. From redesigned brochures and direct mail postcards to email blasts and loyalty offerings, our team played an integral role in the Hotel’s refocused marketing efforts.
When chosen to introduce a new Mercedes-Benz dealership into the metro New York market, The New York Group crafted a unique brand image strategy that accentuated three competitive advantages, namely: personalized service, affordability, and Sunday showroom hours. A positioning slogan, “We make it happen” was coined to further differentiate from the hyper-competition from established competitors. The year-long campaign culminated in a publicity contest with a regional radio station featuring the grand prize of a new Mercedes-Benz automobile.
Bloomingdale’s is known for its designer labels, trendy home furnishings and in-store customer events. The New York Group worked collaboratively with their Public Relations Director to bring many well-known brands into the store; brands such as Porsche, Apple Computer, Mercedes-Benz, Lexus and others all were part of successful in-store promotions. Cross marketing communications benefited all involved and the sharing of customers bolstered brand exposure. In fact, in-store events planned on a busy holiday weekend contributed to that particular Bloomingdale’s location being ranked number one in sales in the nation.