The New York Group using the latest digital channels and innovations to deliver device-responsive digital experiences and promotional messaging that build our clients' brand awareness and sales outreach. Using technology as an assist, our clients' marketing becomes smarter, with orchestrated interactions and fostered conversations using today's language of posts, pics, likes, emojis, bots, chats and texts. The New York Group exploits the digital space as part of its clients' competitive strategy, taking full advantage of its highly targeted and data-rich properties to attract prospects, build loyalty and encourage repeat purchases. Digital experiences delivered by web and social support and help deliver on brand promise, all the while creating a "connected" customer community ripe for attention-grabbing content.
both paid and organic search have become the dominant channel in today’s marketing
market and re-market to targeted groups with text and banner ads that compel response
use “live” location data to target the right customers at the right time
online conversations engage and educate customers with your brand
build "word of mouth” credibility just when customers are deciding where to purchase
shoppers hold directions, store hours and proximity in the palm of their hands
use the speed and ease of online to deliver informative, relevant content that persuades and converts
motion and sound powerfully convey emotion and connect audiences with your brand
convenience is king, make sure your brand is a tap away from interacting with your target audiences
nurture prospects with compelling call to action and unleash the power of the inbox
showcase your brand online with device-appropriate graphics and content that engages and converts
take your target audiences directly to the information or deal they seek, your home page is not always the best destination
feedback starts a conversation that leads to higher satisfaction, positive word of mouth referrals and improved reputation
encourage engagement and social sharing by incentivizing customers with opporutnities of chance
join the conversation with posts and ads that are relevant, authentic and worthy of the interaction
empower sales teams to target both B2B and B2C prospects through advanced search and personal profiles
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The New York Group is a proud member of the "Made In NY” community and the Queens Chamber of Commerce.