bmw

loyalty is key when expanding brand presence, building on a strong foundation and reaching to the next level of interaction

The New York Group was selected to develop a comprehensive grand opening launch program for a newly constructed BMW facility in the metro New York market. From showroom layout to customer service clinics to high impact visuals, the relocation campaign used a diverse media mix tailored to reinforce the client’s well-respected reputation in providing industry-leading luxury sales and service. Marketing and training support was our team to enhance their advanced business call center, complete with customer loyalty and retention programs, contributing in part to the client’s top five ranking in the nation.

plastic surgical group

long-standing brand can be updated and yet still reflect its originating principles; modernity doesn’t replace tradition, it enhances it

The New York Group assisted one of the top plastic surgical groups in the nation in modernizing their brand. The new branding efforts gave the client’s practice a clean, progressive image, while building on their outstanding reputation. The new logo, an abstract interpretation of an artist‚ a brush, was a clean and consistent design involving four distinct parts, each representing the virtues of the client’s practice: top surgical expertise, largest practice in the nation, an inclusive approach to beauty and a commitment to education.

nassau museum

community outreach is a vital part of every organization’s success, with tactics in place to foster the customer connections that follow

The New York Group developed a fine arts student scholarship in memory of the founder of a large luxury automotive group, a cooperative effort involving the Nassau County Museum of Art and Nassau Community College. Our team conceptualized, developed and launched the annual scholarship providing high school graduates the opportunity to gain college funding. Artwork from hundreds of students was submitted, culminating at a lively art exhibition where winners were presented with $5,000 scholarships towards the institution of their choice.

daylite crm app

one-to-one selling turns opportunities into sales and prospects into loyal customers, especially in the b2b space

Customer Relationship Management (CRM) and Sales Force Automation (SFA) are two major areas of change in how businesses sell to and support their customers. Marketcircle, a Canadian-based software developer, teamed up with The New York Group to market its premier business CRM software package named Daylite. Through sales seminars, product training, e-newsletter articles and other business to business events, we assisted Marketcircle in its product launch in the U.S. market, including a tour of Apple retail stores in the New York tri-state area.

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