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Marketing Strategy + Tactics

Beating the competition requires establishing your brand in a leadership position and engaging customer with meaningful experiences. The New York Group presents a comprehensive set of marketing solutions to develop and deliver value to clients’ customers through sound business principles, innovative strategy, and creative expression. In collaboration with all involved — client management, salespeople, support staff, and vendor partners — The New York Group assists clients in raising profitability by mapping new marketplace opportunities to attainable sales goals. 

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Brand Equity
+ Affinity

interactions strengthen brand promise, engagements build trust, word of mouth enhances your reputation

Marketing
Tactics

product, placement, promotion, pricing and positioning all play a role in driving revenue

Competitive
Positioning

leapfrog over the competition through research and analysis and dominate your market

Niche Market
Opportunities

use data and search to better target customers to your products

Conquest
Initiatives

target competitors, especially those that don’t focus their own retention strategy

Prospect
Targeting

use customer personas to identity and connect with new customers

Data
Mining

enrich your data to unlock new sales opportunities

Customer
Experience

surprise and delight customers with memorable engagements that build brand affinity

Customer
Retention

keep customers through consistent conversations and satisfaction snapshots

Customer
Journey

build customer lifetime value by mapping how prospects find you to where you want them to go as customers 

Media Plan
+ Budget

a mix of both digital and traditional media/channels that targets the right consumers at the right time

New Product
Launch

introduce new products and services into the marketplace with planned precision

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Let’s start a conversation about retailing different...

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@ The Austin Studio
71-34 Austin Street, Floor 2
Forest Hills, New York City 11375
646.867.2520
made in-ny

© 1995-2020 All rights reserved. The New York Group is a proud member of the "Made In NY” community and the Queens Chamber of Commerce.