Shu Uemura, one of the top cosmetic brands in Japan, when deciding to re-enter the U.S. market, chose The New York Group to develop a multi-level publicity campaign, open a flagship boutique in the trendy SoHo area of Manhattan and design an e-commerce Web site. Drawing from the company’s rich heritage and roots in eastern philosophy, our team crafted communications that reflected the beliefs of Shu Uemura himself. Uemura’s principles of beauty, feminism and fashion were used to differentiate the brand in an overly competitive marketplace.
The New York Group assisted a top-selling Lexus dealer client in increasing sales in the their primary market area, to build an experientially-based Web site and promote their brand through cooperative events. We worked closely with the client’s management team to bring these goals to fruition by focusing on customer retention, service satisfaction and implementation of a multi-touch-point customer communications plan, all while decreasing the advertising cost per vehicle sold.
The New York Group had the pleasure of working with Versani, a bold, edgy eclectic jewelry line based in Manhattan New York. To match the personality exuded by Versani’s brand, we worked closely with the Versani staff to create a unique customer appreciation event, just in time for the holiday buying season. The two-part event began at the Versani flagship location on SoHo’s Mercer Street and continued to an exciting after party at a nightlife lounge in Chelsea. Cooperative sponsorships included Marc Jacobs, Dop Dop Salon and up and coming fashion designer KahriAnne Kerr.
The New York Group has worked closely with the Nassau County Museum of Art on several projects involving increasing sources of fundraising, generating a greater awareness for the Museum and supporting its mission to become the best suburban fine arts museum in the country. Through the development of a partnerships between the museum and local corporations, our team enhanced the Museum’s ecosystem of support, giving them the ability to reach new members of the community.