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Publicity + Events

As brands compete for consumer attention and as the marketplace becomes oversaturated with content, The New York Group develops a sound publicity strategy to solidify a client’s leadership position, keeping their brands top of mind. The New York Group uses publicity and event design to boost brand awareness and attract new customers to our clients by promoting attention-grabbing (and search engine loving) press and experiential-based conferences and events. From editorial and advertorial content to branded events and social responsibility, The New York Group assists clients in implementing a comprehensive public relations strategy to fuel awareness and increase brand affinity. 

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Brand
Credibility

press and word of mouth enhances your reputation, engagements build trust of your brand

Product Launch
+ Positioning

introduce products and services into the marketplace with planned precision

Reputation
Management

active listening and engagement leads to positive word of mouth referrals and improved online reputation

Media
Relations

use the media and its audiences to gain awareness of your brand and its milestones

Events +
Conferences

experiential events offer opportunity to interact, educate, build referrals and showcase your brand’s culture

Cooperative
Marketing

partner with like-minded businesses that share the same vlues and customer groups

Community
Engagement

expand your brand’s reach and impact with the buzz and notoriety of the media, online bloggers, mavens and influencers

Corporate Responsibility

give back to the community in meaningful ways and engage employees at the same time

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Let’s start a conversation about retailing different...

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@ The Austin Street Studio
71-34 Austin Street, Floor 2
Forest Hills, New York City 11375
646.867.2520
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The New York Group is a proud member of the "Made In NY” community and the Queens County Chamber of Commerce.