Marketing Strategy + Tactics
Beating the competition requires establishing your brand in a leadership position and engaging customer with meaningful experiences. The New York Group presents a comprehensive set of marketing solutions to develop and deliver value to clients’ customers through sound business principles, innovative strategy, and creative expression. In collaboration with all involved — client management, salespeople, support staff, and vendor partners — The New York Group assists clients in raising profitability by mapping new marketplace opportunities to attainable sales goals.
Brand Equity
+ Affinity
interactions strengthen brand promise, engagements build trust, word of mouth enhances your reputation
Marketing
Tactics
product, placement, promotion, pricing and positioning all play a role in driving revenue
Competitive
Positioning
leapfrog over the competition through research and analysis and dominate your market
Niche Market
Opportunities
use data and search to better target customers to your products
Conquest
Initiatives
target competitors, especially those that don’t focus their own retention strategy
Prospect
Targeting
use customer personas to identity and connect with new customers
Data
Mining
enrich your data to unlock new sales opportunities
Customer
Experience
surprise and delight customers with memorable engagements that build brand affinity
Customer
Retention
keep customers through consistent conversations and satisfaction snapshots
Customer
Journey
build customer lifetime value by mapping how prospects find you to where you want them to go as customers
Media Plan
+ Budget
a mix of both digital and traditional media/channels that targets the right consumers at the right time
New Product
Launch
introduce new products and services into the marketplace with planned precision
Let’s have a conversation about retailing different.
About Us
Core Services
Marketing Strategy
Sales Enablement
Creative + Content
Digital + Social
Publicity + Events
Intra-Company
Marketing Approaches
Multi-Channel Synergy
Smart Marketing Tech
Video Engagement
Conversational Sales
Customer Targeting
Loyalty + Referrals
Customer Experience
Satisfaction Snapshots
Customer Retention
Staff Empowerment
©1995-2024 All rights reserved. The New York Group is a proud member of the "Made In NY” community and the NYC Chamber of Commerce.